There is nothing new about the need to capture an audience’s attention, convince the undecided, inspire colleagues to embrace change and effectively influence, persuade and change the behaviours of business partners, stakeholders, customers and consumers. But how do you do these important things?

INFLUENCE AT WORK is unique. Unlike organisations that deliver many kinds of consultancy and training we focus only on influence, persuasion and behavioural change. INFLUENCE AT WORK is headed by two of the world’s most recognised names in the science and practice of influence – Robert Cialdini and Steve Martin. We work with organisations all over the world.

Our international bestselling books have sold over 4 million copies and our Science of Persuasion video on YouTube has been viewed over 10m times. Our research and insights have been rated as ‘Breakthrough Ideas for Business’ by the Harvard Business Review, are taught on executive programmes in Business Schools around the world and have attracted the interest of world leaders, policy makers, senior executives and business professionals.

  • Algeco Scotsman
  • Anglian Water
  • Apple
  • Associated British Foods PLC
  • Astra Zenca
  • Aviva
  • Bank of America
  • BDO
  • Cabot Financial
  • Capita
  • Chilango
  • FCA
  • GE
  • Harvard Business Review
  • Heineken
  • HM Revenue & Customs
  • LMA
  • London Business School
  • Mars
  • McDonalds
  • Novartis
  • RBS
  • Roche
  • Shell
  • Sky
  • TDR
  • Transdev
  • Unilever
  • University of Cambridge
  • "The dream team of persuasion science"

    Dan Pink

  • "We’ve worked with INFLUENCE AT WORK on a number of training events that have always been of the highest quality and very well received"

    American Express Global Business Travel

  • "Very valuable. Great insights."


  • "A great approach. I love the fact that the approaches are backed up with evidence"

    General Electric (GE)

  • "Very impressed"