Books

  • Influence: The Psychology of Persuasion

    Influence: The Psychology of Persuasion

    Professor Robert B. Cialdini

    Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

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  • Yes! 60 Secrets from the Science of Persuasion

    Yes! 60 Secrets from the Science of Persuasion

    Noah Goldstein, Steve Martin, Professor Robert B. Cialdini

    Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.

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  • Little Book of Yes

    Little Book of Yes

    Noah Goldstein, Steve Martin, Professor Robert B. Cialdini

    The Little Book of Yes: How to win friends, boost your confidence and persuade others, published 2nd August 2018. The pocket-sized companion to the international bestseller Yes! that brings persuasive science into all areas of your life

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  • The Small Big: Small Changes That Spark Big Influence

    The Small Big: Small Changes That Spark Big Influence

    Steve Martin,Noah Goldstein, Professor Robert B. Cialdini

    At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

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  • Algeco Scotsman
  • Anglian Water
  • Apple
  • Associated British Foods PLC
  • Astra Zenca
  • Aviva
  • Bank of America
  • BDO
  • Cabot Financial
  • Capita
  • FCA
  • GE
  • Harvard Business Review
  • Heineken
  • HM Revenue & Customs
  • LMA
  • London Business School
  • Mars
  • Novartis
  • RBS
  • Roche
  • Shell
  • Sky
  • TDR
  • Transdev
  • Unilever
  • University of Cambridge
  • "We’ve worked with INFLUENCE AT WORK on a number of training events that have always been of the highest quality and very well received"

    American Express Global Business Travel

  • "A great approach. I love the fact that the approaches are backed up with evidence"

    General Electric (GE)

  • "One of the most valuable learning programmes I have been on."

    Unilever