President INFLUENCE AT WORK. Emeritus Professor of Psychology and Marketing, Arizona State University.
For over 30 years Robert Cialdini has been considered one of psychology’s true giants. Author of arguably one of the most important books of modern-day behavioural economics, 'Influence – The Psychology of Persuasion' as well as co-author of the international bestseller 'Yes! 60 Secrets from the Science of Persuasion‘. His latest book, ‘Pre-Suasion: A Revolutionary Way to Influence and Persuade’, quickly became a Wall Street Journal and a New York Times Bestseller.
Robert is the most cited living social psychologist in the world today. In acknowledgement of his outstanding research achievements and contributions in behavioural science, he was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.
Chief Executive INFLUENCE AT WORK UK
Co-author of Messengers, Who We Listen to, Who We Don’t and Why, and the Royal Society nominated international bestseller 'Yes! 60 Secrets from the Science of Persuasion' Steve's work applying behavioural science to business and public policy has been featured in the national and international press including BBC TV & Radio, The Times, New York Times, Harvard Business Review and Time magazine. He penned the original, now world-famous set of Tax Letters that generated millions in extra revenue for the UK Government and his popular business columns are read by over 2.5 million people every month.
Honorary Professor of Management Practice and Behavioural Science at Columbia Graduate Business School NY, Steve is also a guest lecturer at Harvard, the London School of Economics and London Business School
Head of Behavioural Science, France
Alice leads the “CHANGE by Transdev” joint venture between INFLUENCE AT WORK UK, Transdev and Transamo. Alice applies her extensive experience in cognitive neuroscience and our behavioural science methodology to transport related behaviour challenges including influencing passenger behaviour, improving operational efficiency and safety. Alice gained her PhD in Cognitive Psychology & Neuroscience from Aix-Marseille University and lives in Paris.
Senior Behavioural Science Consultant
Helen is a Senior Behavioural Science Consultant at INFLUENCE AT WORK UK. She is leading a number of global projects applying her behavioural science expertise to areas from personal finance to health. Most recently she co-developed and delivered the CARING framework for encouraging social mobilisation in South East Asia. Helen was also responsible for the development of the Moment Maker Programme--our new training workshop based on Robert Cialdini’s latest best-selling book ‘Pre-Suasion’. She completed her MSc in Industrial/Organisational and Business Psychology at University College London with Distinction and a place on the Dean’s List.
Behavioural Science Consultant
Araminta is a Behavioural Science Consultant for INFLUENCE AT WORK UK. She holds an MSc in Social and Cultural Psychology from the London School of Economics, with a focus on Behavioural Science, and received her BA in Human Sciences from the University of Oxford. She has prior experience working in consumer marketing behaviour, and consumer analytics.
Behavioural Science Researcher
Eloise is primarily interested in how psychological theory and research can be applied to achieve positive social change. She recently co-developed the CARING framework for encouraging social mobilisation and delivered the model to conservationists in Hong Kong. She completed her MSc in Behaviour Change at University College London, exploring the challenges of changing human behaviour. Eloise received her BA in Experimental Psychology from Oxford University.
Joe is co-author of Messengers, Who we Listen to Who We Don’t and Why. A Doctoral Researcher at the University College London studying Experimental Psychology, he holds a Master’s degree in Social Cognition from University College London. His work as an INFLUENCE AT WORK associate has been applied to a variety of commercial settings including with the Financial Conduct Authority, Money Advice Service, Novartis and Transdev.
Senior Behavioural Science Consultant
Karen represents INFLUENCE AT WORK UK in Australia and New Zealand. A social psychologist and former academic, Karen recently led a hugely successful, award-winning programme, applying behavioural science to reduce fare evasion on the Sydney Light Rail System.
Karen holds a Ph.D. in Social Psychology, from the University of New South Wales, and has taught and published original work in the fields of social cognition, social identity, gender roles, and ostracism.
Associate Organisational Development Consultant
Nicole holds a BA in Psychology from The George Washington University and an MSc in Industrial / Organisational Psychology from University College London. An organisational development consultant and leadership coach, she combines cross-industry consulting experience with evidence-based approaches to behavioural change. Recent experience includes working with executives and teams at University of Cambridge, Financial Conduct Authority, Cancer Research UK, Better Up, Eton College, London School of Economics, University College London, Facebook and Social and Sustainable Capital.
A post-doc researcher at University College London, Bastien uses computational modelling and neuro-imaging to investigate the influence of mood and emotions on decision making. His work has informed a number of behaviour change related transport projects, including encouraging honesty and the reduction of Fare Evasion and Fraud on public transport systems. Bastien holds PhD in neuro economics from Paris Panthéon-Sorbonne University where he also teaches.
Associate Behavioural Science Consultant
Keith holds and PhD in Experimental Psychology and MSc in Cognitive Decisions Sciences from University College London (UCL), and a BSc in Physiology with a focus on cognition from Cork University. He has lectured at UCL in the areas of Memory and Decision Making alongside his consulting work.
His consulting experience is broad and includes programmes to encourage medical adherence, re-designing weight loss programmes, fare evasion and pricing policies.
Associate Training Consultant
Eoin is one of only a few trainers in the UK delivering our Moment Maker programme, based on Robert Cialdini’s latest book, ‘Pre-Suasion’. Eoin holds an MBA and speaks Spanish and French.
A former global marketing executive who now designs and delivers learning programmes across multiple sectors and industries. He uses techniques and research from consumer marketing and psychology to make learning and communication more effective.
Projects include helping Sky increase self-directed learning, developing and rolling out a marketing academy and facilitating leadership skills for a multi-national construction firm.
Sarah is INFLUENCE AT WORK'S Business and Finance manager. An English Literature graduate she has an extraordinary command of language, an incredible eye for detail and an unnervingly good grasp of international sales tax policy!