President INFLUENCE AT WORK. Emeritus Professor of Psychology and Marketing, Arizona State University.
For over 30 years Robert Cialdini has been considered one of psychology’s true giants. Author of arguably one of the most important books of modern day behavioural economics, 'Influence – The Psychology of Persuasion' as well as co-author of the international bestseller 'Yes! 50 Secrets from the Science of Persuasion', Robert is the most cited living social psychologist in the world today.
Chief Executive INFLUENCE AT WORK UK, business author and Co-Director of UCL's Executive Programme in Behavioural Science.
Co-author of the Royal Society nominated international bestseller 'Yes! 50 Secrets from the Science of Persuasion' Steve's work applying behavioural science to business and public policy has been featured in the national and international press including BBC TV & Radio, The Times, New York Times, Harvard Business Review and Time magazine. (He penned the original and now world-famous set of Tax Letters that generated millions in extra revenue for the UK Government).
His popular business columns are read by over 2 million people every month and he is a guest lecturer at London Business School, London School of Economics and Judge Business School, University of Cambridge.
Head of Behavioural Research
Joe is one of INFLUENCE AT WORK UK's Behavioural Science Executives and Researchers. He holds a Master’s degree in Behavioural Science from University College London. His work and insights have been applied to a variety of commercial and academic settings including Mars, Transdev and Sainsbury’s. Joe assists on UCL's Behavioural Science Executive Programme and is currently busy running behavioural economics experiments in finance and transport.
Behavioural Science Executive and Researcher
Helen is a Behavioural Science Executive and Researcher at INFLUENCE AT WORK. She completed her MSc in Industrial/Organisational and Business Psychology at University College London with Distinction and a place on the Dean’s List. She understands many psychological issues facing organisations, from the social psychology of attitudes and consumer preferences to workplace motivation, training and development. Helen is currently managing a number of projects in training and sales effectiveness, as well as consumer behaviour and marketing.
Behavioural Science Executive
Lauren is one of INFLUENCE AT WORK’s Behavioural Science Executives. She holds an MSc in Industrial & Organisational and Business Psychology from University College London. Lauren applies her extensive knowledge of consumer behaviour, cognitive psychology, marketing and business communications to a range of industry and client projects including menu design in Hospitality, Food & Beverage, digital and online learning and development. Additionally she is currently working on curating content for ‘The Little Book of Yes” a new published work to add to the Yes! family of books.
Head of Behavioural Science, France
Alice leads the “CHANGE by Transdev” joint venture between INFLUENCE AT WORK, Transdev and Transamo. Alice applies her extensive experience in cognitive neuroscience and our behavioural science methodology to transport related behaviour challenges including influencing passenger behaviour, improving operational efficiency and safety. Alice gained her PhD in Cognitive Psychology & Neuroscience from Aix-Marseille University and lives in Paris.
Behavioural Science Consultant
A post-doc researcher at University College London, Bastien uses computational modelling and neuro-imaging to investigate the influence of mood and emotions on decision making. His work is currently informing a number of behaviour change related transport projects that INFLUENCE AT WORK is leading including encouraging honesty and the reduction of Fare Evasion and Fraud on public transport systems. Bastien holds PhD in neuro economics from Paris Panthéon-Sorbonne University where he also teaches.
Behavioural Science Consultant
Keith combines his role as a Memory & Decision Making Teaching Fellow at UCL with his skills in applying behavioural insights and designing change. His experience is broad and includes programmes to encourage medical adherence, re-designing weight loss programmes, fare evasion and pricing policies. Keith couples the insight and focus of a leading researcher with the realism and pragmatism of an accomplished practitioner.
Training & Development
James West is a psychology graduate and holds the Chartered Institute Professional Development (CIPD) trainer qualification. For the last 10 years he has been designing and delivering training interventions that apply social science research to businesses and public sector organisations. His current work includes managing the delivery of a national training programme for Her Majesty's Revenue and Customs (HMRC) in partnership with Price Waterhouse Coopers (PWC), training in process improvement to senior managers at the UK Borders Agency and work in debt management.
James is one of only 24 Certified Trainers in the world that has undergone training by Dr. Robert Cialdini and Steve Martin and been certified to deliver the INFLUENCE AT WORK Principles of Persuasion programme.
Sarah is INFLUENCE AT WORK'S Business and Finance manager. An English Literature graduate she has an extraordinary command of language, an incredible eye for detail and an unnervingly good grasp of international sales tax policy!
Kirsten is INFLUENCE AT WORK'S office manager. A former marketing executive in private banking she has experience in client management, marketing promotions and project management.