President INFLUENCE AT WORK. Emeritus Professor of Psychology and Marketing, Arizona State University.
For over 30 years Robert Cialdini has been considered one of psychology’s true giants. Author of arguably one of the most important books of modern day behavioural economics, 'Influence – The Psychology of Persuasion' as well as co-author of the international bestseller 'Yes! 60 Secrets from the Science of Persuasion‘. His latest book, ‘Pre-Suasion: A Revolutionary Way to Influence and Persuade’, quickly became a Wall Street Journal and a New York Times Bestseller. Robert is the most cited living social psychologist in the world today.
Chief Executive INFLUENCE AT WORK UK
Co-author of the Royal Society nominated international bestseller 'Yes! 60 Secrets from the Science of Persuasion' Steve's work applying behavioural science to business and public policy has been featured in the national and international press including BBC TV & Radio, The Times, New York Times, Harvard Business Review and Time magazine. He penned the original, now world-famous set of Tax Letters that generated millions in extra revenue for the UK Government and his popular business columns are read by over 2.5 million people every month.
Honorary Professor of Management Practice and Behavioural Science at Columbia Graduate Business School NY, Steve is also a guest lecturer at Harvard, and the London School of Economics.
Senior Behavioural Science Consultant
Helen is a Senior Behavioural Science Consultant at INFLUENCE AT WORK UK. She completed her MSc in Industrial/Organisational and Business Psychology at University College London with Distinction and a place on the Dean’s List.
She is leading a number of global projects applying her behavioural science expertise to menu optimisation in the hospitality industry, consumer behaviour studies with the one of the world's largest restaurant groups and the application of behavioural science to personal finance. Helen is also responsible for the development of the Moment Maker Programme--our new training workshop based on Robert Cialdini’s latest best-selling book ‘Pre-Suasion’.
Head of Behavioural Science, France
Alice leads the “CHANGE by Transdev” joint venture between INFLUENCE AT WORK UK, Transdev and Transamo. Alice applies her extensive experience in cognitive neuroscience and our behavioural science methodology to transport related behaviour challenges including influencing passenger behaviour, improving operational efficiency and safety. Alice gained her PhD in Cognitive Psychology & Neuroscience from Aix-Marseille University and lives in Paris.
Senior Behavioural Science Consultant
Karen represents INFLUENCE AT WORK UK in Australia and New Zealand. A social psychologist and former academic, Karen recently led a hugely successful, award-winning programme, applying behavioural science to reduce fare evasion on the Sydney Light Rail System.
Karen holds a Ph.D. in Social Psychology, from the University of New South Wales, and has taught and published original work in the fields of social cognition, social identity, gender roles, and ostracism.
Joe is a Doctoral Researcher at the University College London studying Experimental Psychology and an Associate Consultant for Influence At Work UK. He holds a Master’s degree in Social Cognition from University College London. His work and insights have been applied to a variety of commercial settings including FCA, Money Advice Service and Transdev.
Behavioural Science Researcher
Eloise is working as a consultant for INFLUENCE AT WORK UK and is primarily interested in how psychological theory and research can be applied to achieve positive social change. She is studying for her MSc in Behaviour Change at University College London, exploring the challenges of changing human behaviour. Eloise received her BA in Experimental Psychology from Oxford University.
Behavioural Science Consultant
Araminta is a Behavioural Science Consultant for INFLUENCE AT WORK UK. She holds an MSc in Social and Cultural Psychology from the London School of Economics, with a focus on Behavioural Science, and received her BA in Human Sciences from the University of Oxford. She has prior experience working in consumer marketing behaviour, and consumer analytics.
Behavioural Science Consultant
Eoin is a former global marketing executive who now designs and delivers learning programs across multiple sectors and industries. He uses techniques and research from consumer marketing and psychology to make learning and communication more effective.
Recent projects include helping Sky increase self-directed learning, developing and rolling out a marketing academy and facilitating leadership skills for a multi-national construction firm.
He is a qualified business coach, a Myers Briggs practitioner and an experienced facilitator. Currently, Eoin is one of only a few trainers in the UK delivering our new Moment Maker programme, based on Robert Cialdini’s latest book, ‘Pre-Suasion’. Eoin holds an MBA and speaks Spanish and French.
A post-doc researcher at University College London, Bastien uses computational modelling and neuro-imaging to investigate the influence of mood and emotions on decision making. His work has informed a number of behaviour change related transport projects, including encouraging honesty and the reduction of Fare Evasion and Fraud on public transport systems. Bastien holds PhD in neuro economics from Paris Panthéon-Sorbonne University where he also teaches.
Training & Development Consultant
James West is a psychology graduate and holds the Chartered Institute Professional Development (CIPD) trainer qualification. For the last 10 years he has been designing and delivering training interventions that apply social science research to businesses and public sector organisations. His work includes managing the delivery of a national training programme for Her Majesty's Revenue and Customs (HMRC) in partnership with Price Waterhouse Coopers (PWC), training in process improvement to senior managers at the UK Borders Agency and work in debt management.
James is one of only 12 Certified Trainers in the world that has undergone training by Dr. Robert Cialdini and Steve Martin and been certified to deliver the INFLUENCE AT WORK Principles of Persuasion programme.
Sarah is INFLUENCE AT WORK'S Business and Finance manager. An English Literature graduate she has an extraordinary command of language, an incredible eye for detail and an unnervingly good grasp of international sales tax policy!
Keith combines his role as a Memory & Decision Making Teaching Fellow at UCL with his skills in applying behavioural insights and designing change. His experience is broad and includes programmes to encourage medical adherence, re-designing weight loss programmes, fare evasion and pricing policies. Keith couples the insight and focus of a leading researcher with the realism and pragmatism of an accomplished practitioner.