Influencing, persuading, changing behaviours…


If you and your company are interested in becoming more effective at influencing and persuading others in sustainable and ethical ways we can customise a workshop for you based on our bestselling books over half, one or two days. Our flagship Principles of Persuasion programme is the most popular.

We can also incorporate our Influence Programmes and Modules into your Leadership, Future Leader and Talent Development programmes as part of your organisations broader Learning & Development strategy. (Please ask to see some examples)

And if you would like to develop greater internal expertise in influence, persuasion, behavioural science and behavioural economics then that's no problem either. We can run a train the trainer programme and license our workshops and supporting programmes to your organisation. We can also offer our University Accredited 'Executive Programme in Behavioural Science' in partnership with the Psychology & Language Sciences Dept. at University College London.

Whatever kind of organisation you are, if you have a specific project or a broader challenge that involves influencing and persuading others then we would love to talk with you because we'll probably be able to help. (And if we can't we'll definitely know someone who can). 


If you have a need to influence and change the behaviours of others we offer a consultancy service that incorporates a "Full Cycle Approach" to persuasion science from investigation, development of interventions, through to implementation and testing with field experiments and pilots.

From reducing fare evasion to increasing customer satisfaction. From staff engagement programmes to persuading people to recycle more. And we’re pretty good at applying persuasion science to increase the effectiveness of your sales and marketing teams too.

We are fast, nimble and flexible in our approach. For specific projects you can choose to work with a single member of our team or for those bigger challenges we'll help you create your own behaviour change dream team personalised and set up just for you. Given our position and reputation we can provide you access to the authors as well as to some of the world’s other leading experts in the field. 

  • "A breakthrough idea for business"

    Harvard Business Review

  • "One of the most valuable learning programmes I have been on."


  • "The course tied the principles of influence closely to our day to day work making it really relevant & interesting. "

    General Electric (GE)

  • "Always great content, presented brilliantly."

    American Express Global Business Travel

  • Aviva
  • Associated British Foods PLC
  • Algeco Scotsman
  • Anglian Water
  • Astra Zenca
  • LBDO
  • Capita
  • GE
  • Heineken
  • HM Revenue & Customs
  • LMA
  • London Business School
  • The Money Advise Service
  • RBS
  • Roche
  • SAB Miller
  • Shell
  • Toshiba
  • Transdev
  • Unilever
  • University of Cambridge