Influence at Work, written by Steve Martin and published by The Economist books, shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act.
The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.
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“If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force.”
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“The best in science and practical insights from the world’s leading persuasion scientists.”
“A remarkable achievement. A brilliant treatise on fundamental principles of human behavior.”
“The world’s most practical social psychologist.”