Dr Robert CialdiniPresident. Emeritus Professor of Psychology and Marketing, Arizona State University.
For over 30 years Robert Cialdini has been considered one of psychology’s true giants. Author of arguably one of the most important books of modern-day behavioural economics, ‘Influence – The Psychology of Persuasion’ as well as co-author of the international bestseller ‘Yes! 60 Secrets from the Science of Persuasion‘. His latest book, ‘Pre-Suasion: A Revolutionary Way to Influence and Persuade’, quickly became a Wall Street Journal and a New York Times Bestseller.
Robert is the most cited living social psychologist in the world today. In acknowledgement of his outstanding research achievements and contributions in behavioural science, he was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.
Steve MartinChief Executive. Faculty Director at Columbia Business School.
Co-author of Messengers, Who We Listen to, Who We Don’t and Why, and the Royal Society nominated international bestseller ‘Yes! 60 Secrets from the Science of Persuasion’, Steve’s books have sold over 1.5 million copies and been translated into 27 languages.
His work applying behavioural science to business and public policy has featured in the National and International press including BBC TV & Radio, The Times, New York Times, Harvard Business Review and Time magazine. He penned the original, now world-famous set of Tax Letters that generated millions in extra revenue for the UK Government and his popular business columns are read by over 2.5 million people every month.
Steve is Faculty Director of Behavioural Science at Columbia University’s Graduate Business School NY, guest lectures at Harvard, London School of Economics and London Business School, and is a founding member and Chair of the Global Association of Applied Behavioural Scientists (GAABS).
Sophie leads the operations of INFLUENCE AT WORK UK and works with clients helping them to adopt behavioural science as a core strategic tool and build their own internal capability. Sophie has over a decade of experience including Corporate Strategy and M&A work at PwC and leading innovative finance solutions to improve social outcomes at not-for-profits at Social Finance.
Her current work includes leading projects in Transport Policy, Public Health and COVID-19 vaccine roll-out. She also leads on work with our Strategic Communications and Media partner Engine | MHP.
Sophie is a Philosophy, Politics and Economics graduate from the University of Oxford and has previously held board and trustee roles with the Positive Families Partnership, Oomph! and Faces in Focus.
Sharon is standing in as an interim COO to lead our operations and client services. She has over 30 years of business experience starting in financial services and broadening out to a diverse range of organisations and start-ups. Sharon specialises in teaching organisations and clients the ability to challenge, think creatively and adapt to change. She is also helping to build our internal capability by applying her business experience to develop the teams’ coaching and leadership skills.
Keith is an expert in designing persuasive technology to change minds and behaviour. His award-winning career spans 11+ years in ensuring rigour and practicality in applying behavioural science to achieve positive behaviour change in: technolology/digital innovation, health/pharma, human capital management, financial services, consumer psychology, and organisational behaviour. Presently, he is leading our team of behavioural scientists to create innovative solutions that change behaviour and achieve organisational objectives.
Keith holds an MSc in Cognition and Decision Sciences and a PhD in Experimental Psychology from University College London, where he remains an Honorary Researcher. He is a member of the Global Association of Applied Behavioural Scientists (GAABS).
Dr. Nick HobsonConsulting Director, North Americas
A prominent and highly regarded behavioral scientist, Nick has gained a cult following for his popular podcast It’s All Just a Bunch of BS as well as his incisive and insightful columns for Inc.com, Forbes, Harvard Business Review, New York Times, Time and Scientific American.
A sought-after behavioral strategist, Nick’s ability to connect the dots between science and practice has led him to advise and consult with senior leaders at Fortune 500 companies and renowned firms including McKinsey, Accenture, Deloitte, Disney, Lego, Cisco, IKEA, Deutsche Telekom, Microsoft and Major League Soccer.
Nick holds an MSc and a PhD in Behavioural and Brain Sciences from the University of Toronto. He is a board member of, and Head of Media & Outreach for the Global Association of Applied Behavioural Scientists (GAABS).
Araminta is a London School of Economics Behavioral Science graduate who leads on a number of commercial projects across Banking, Asset & Wealth Management, Insurance and FMCG. Her work applying behavioural science has generated millions in additional income for financial clients and she has created Behavioural Science training and development programmes that are successfully being used in several International financial institutions. Atty is currently working on a new series of hybrid-client engagement programmes for Financial Advisors that take account of how to influence and persuade in the virtual business world. She is a teaching assistant on our Behavioural Science in Business Programme at Columbia Business School.
In addition to her LSE Master’s in Social and Cultural Psychology, Atty received her MA. (Oxon) in Human Sciences from the University of Oxford. She is a founding member of the Global Association of Applied Behavioural Scientists (GAABS).
Eloise leads our Climate and Environmental practice applying her extensive psychological theory and research expertise to programmes that seek to achieve positive behaviour change. She is co-developer of the C.A.R.I.N.G. behaviour change programme which is being used to deliver positive environmental outcomes across S.E. Asia and beyond, where the need to influence thousands of people’s behaviour in order to effect change is crucial. Her current work includes applying behavioural psychology to influence changes in farming practices, reduce the consumption of wild meat and eliminate wild animal trade and trafficking.
Elle gained her BA in Experimental Psychology from Oxford University and she received her Master’s in Behaviour Change from University College London. She is a member of the Global Association of Applied Behavioural Scientists (GAABS).
Owen gained his Master’s in Behavioural Science from the London School of Economics and a first-class Honours degree in Mathematics from the University of Bath. He previously spent five years working in the financial sector for investment banks and a hedge fund.
His work applying behavioural science to influence change is being applied across a broad range of clients and industries including transport, public health, hospitality, and utilities. Owen’s academic research has focussed on identifying low-cost digital approaches to promote pro-environmental commuting habits.
He is a teaching assistant on our Behavioural Science in Business Programme at Columbia Business School and is a member of the Global Association of Applied Behavioural Scientists (GAABS).
Amanda is a Senior Behavioural Scientist with 7 years academic and commercial experience in emotion, wellbeing, and behavioural science. Her experience includes delivering multi-national advertising campaigns for private and third sector clients particularly in financial and health markets. She gained her PhD in Psychological and Behavioural Science from the London School of Economics and her MSc in Psychology from the University of St Andrews. Her research has featured in top tier journals, podcasts, blog posts as well as wide reach popular media and magazines.
Amanda is a member of the Global Association of Applied Behavioural Scientists (GAABS).
Olivia gained her first-class undergraduate degree in Psychology and then her Master’s degrees in Applied Psychology and Economic Behaviour from the University of Bath, which included postgraduate research on promoting sustainable financial investments and the ethical use of behavioural insights.
Olivia’s work is divided between climate and conservation work where she leads the day-to-day management of a series of projects and field experiments, and corporate client work in various sectors.
She is a teaching assistant on our Behavioural Science in Business Programme at Columbia Business School and recently led the development of a new Columbia University Open Access programme ‘How to Get Heard’. She is a member of the Global Association of Applied Behavioural Scientists (GAABS).
Alex Rusby is a former teacher who taught Economics and Behavioural Science at Harrow School. He holds a Master’s in Behavioural Science from the London School of Economics and a first-class Honours degree in PPE from Durham. An engaging and charismatic presenter, Alex has co-authored a number of research papers and his current work includes applying behavioural science insights for our private sector and climate change / conservation clients.
Alex is a member of the Global Association of Applied Behavioural Scientists (GAABS).
Clara FederrathSenior Behavioural Science Consultant
Clara is a British Psychological Society nominated behavioural scientist with Masters degree in Behaviour Change from University College London where she was also awarded the Faculty Medal at the UCL Institute of Education for her academic performance and pro-social contributions. She is a member of the Global Association of Applied Behavioural Scientists (GAABS).
At IAW, she has been leading on the day-to-day delivery and client management across our climate and conservation practice. More recently she has been leading on projects with both public and private sector clients aimed at improving health outcomes in children and young people such as increasing vaccine uptake or driving the uptake of healthy school meals.
Sebastian is an Associate Behavioural Scientist on our team, bringing a unique legal skill set to the table. He holds a master’s degree in Behavioural Science from the London School of Economics and is a qualified solicitor in Peru with over seven years of experience in handling intricate negotiations, including M&As, financing, and legal analysis. His previous roles have spanned the energy, financial, and commercial sectors.
Bi-lingual, Seb speaks English and Spanish. He is a member of the Global Association of Applied Behavioural Scientists (GAABS).
Timea is a behavioural scientist with a varied background across social and cultural studies, communication and psychology. Holder of a first-class Liberal Arts degree from Durham University and a Master’s in Social and Public Communication from the London School of Economics, she has a flair for applying insights to communication strategies and campaigns across industries and cultures. Presently, she’s engaged in addressing behavioural challenges across climate, healthcare and financial sectors.
Timi is a member of the Global Association of Applied Behavioural Scientists (GAABS), with a deep commitment to using behaviour insights for the benefit of all humans, animals, and our planet. Multi-lingual, she speaks English, Hungarian, German and Russian – her French and Dutch are pretty good too.
Michelle joined us as a Behavioural Science Consultant after earning an Honours degree in Business Management. Following her MSc in Behavioural Science from LSE, she continues building on her experience as a consumer behaviour researcher and business writer. Michelle has worked on projects spanning the promotion of sustainable farming practices, encouraging health data sharing, and building trust in the financial industry. Her articles have been featured in the largest behavioural economics hub for marketers and sales professionals.
Michelle is a member of the Global Association of Applied Behavioural Scientists (GAABS). Multi-lingual, she speaks English, Russian, Hebrew and German.
Audrey Von RueckmannBehavioural Science Consultant
Audrey gained her Master’s degree in Behavioural Science from the London School of Economics and her undergraduate degree in Psychology with a minor in Business Administration from the University of Zurich. Previously, she has worked as a user experience researcher in the healthcare industry and completed research internships in Cognitive and Affective Neuroscience, as well as Human Resource Management and Leadership.
Audrey is a member of the Global Association of Applied Behavioural Scientists (GAABS).
David is the CEO of SQW Group, a leading independent provider of research analysis and advice in economic and social development.
Prior to SQW Group, David’s career has been with consulting and support service organisations. His career started as a strategy consultant with McKinsey & Company and has since included being COO of WYG plc, Managing Director of the Environmental and Planning Consulting Division at WYG, Director for Business Development and Strategy at Mouchel, Managing Director for Amey Technology Services, and most recently Executive Director at A4e.
Julian is a business advisor and investor. He was Senior Operating Partner at TDR Capital for 15 years and has held multiple directorships and board roles including Dartington Retail and Hospitality, Young Devon, Chair of The VPS Group, Chair of Gondola Holdings and currently Bentley Lewis and Chair of TruRating.
Prior to TDR Capital, he was an accountant at PwC, Principal at McKinsey & Company and Operating Partner at Deutsche Bank Capital Partners.
Joe is co-author of Messengers, Who we Listen to Who We Don’t and Why. A Doctoral Researcher at the University College London studying Experimental Psychology, he holds a Master’s degree in Social Cognition from University College London. His work as an INFLUENCE AT WORK associate has been applied to a variety of commercial settings including with the Financial Conduct Authority, Money Advice Service, Novartis and Transdev.
Nicole Brigandi Associate Organisational Development Consultant
Nicole holds a BA in Psychology from The George Washington University and an MSc in Industrial / Organisational Psychology from University College London. An organisational development consultant and leadership coach, she combines cross-industry consulting experience with evidence-based approaches to behavioural change. Recent experience includes working with executives and teams at University of Cambridge, Financial Conduct Authority, Cancer Research UK, Better Up, Eton College, London School of Economics, University College London, Facebook and Social and Sustainable Capital.