The Problem
Turning trust measurement into a plan for business impact
Impact
Trust Insights used for strategy development and KPI's
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We have a suite of proprietary products, based on our best-selling books and established IP, which bring the understanding and skills of influence and persuasion directly to your organisation.

Our programmes are designed and delivered with an in depth understanding of learning, with structures in place to embed and re-enforce skills learnt are practiced.
We design programmes and delivery channels that align with your needs and the way people learn in your environment and these could include workshops, keynotes, video, e-learning, podcasts, coaching or peer learning.
Learn the 7 Universal Principles of Persuasion, based on Robert Cialdini’s groundbreaking research.
There are universal, evidence-based principles of influence. Developing the skills to apply them in ethical and effective ways can help capture attention, connect, convince others and drive action-based commitments. Learn and apply the 7 Universal Principles of Persuasion based on Robert Cialdini’s ground breaking research and delivered by the world’s most cited influence and persuasion team.
Influence continues to be one of the most valuable skills in the workplace.
Influence continues to be one of the most valuable skills in the workplace. The Influence Equation, developed in association with The Economist, is a practical and usable framework for any role concerned with successful communication, sales and change. Understand how Evidence, Economics and Emotion can be blended to meet influence and persuasion challenges.
Some people are trusted, heard, and followed while others are ignored.
Some people are trusted, heard and followed while others are ignored. This programme reveals the personal and social traits that make certain messengers highly persuasive regardless of the message they deliver.
Business is won or lost in crucial moments.
Business is won or lost in crucial moments. This programme introduces cutting edge business psychology skills effectively and ethically. It equips individuals with Pre-Suasion techniques and Cialdini’s principles of influence, using the T.I.M.E. system to create receptive mindsets to messages before they have even heard them.
Unproductive questioning can delay or stall commitments and business results.
This a behavioural science-driven approach that trains people to ask purposeful, outcome-focused questions that strategically strengthen relationships and drive progress.
IAW Storytelling uses behavioural science to engage, connect, and inspire action.
Facts alone often do not drive behaviour change. IAW Storytelling is a behavioural science based narrative method that provides an alternative way to communicate, capturing attention, providing emotional connection, delivering consistent messages and motivating action.
Real-world behaviour change that delivers measurable commercial impact.
Contact our team to discover how we can help you to capture attention, connect with others and convince people to act.
Receive insights from Steve Martin, CEO of Influence at Work, on the big questions that are shaping innovative, forward-thinking organisations and how the science of influence and persuasion can help navigate future change.
